The Blueprint to More Business

We’re strategic in how we help you grow your business at PrimeLending. We study the market, listen to our field, create solutions and support you at every turn. Our goal is to help you build your legacy.

Find Out How


Getting you ready to originate is our priority — and it starts the moment you arrive. With our comprehensive virtual onboarding and training programs, you’ll be ready to grow your business without missing a beat.

One Team One Purpose


In our digital world, marketing is more important than ever. That’s why we offer our LOs a best-in-class platform, Total Expert™, as well as a team of marketing professionals that help you get the clicks, likes, shares, reviews and business you deserve.

Total Expert

Icon - Total Expert

Gaining business and capturing more market share is easier with Total Expert™, our data-driven marketing platform that makes it simple for you to enhance the customer experience and create loyal customers with powerful marketing materials.

Dedicated Specialist

Icon - Dedicated Specialist

Along with our in-house marketing team, our Field Marketing Coordinators (FMCs) are ready to support you at every step. FMCs are the go-to resource for your region who help you connect your ideas with solutions.

Content Creation

Content Creation

Our talented team of writers, designers, developers and project managers create marketing pieces that keep people clicking and converting. From websites, landing pages, social posts, emails and more, our team delivers results for you.

Products that Deliver

Experience a whole new level of confidence knowing you have the right products for your customers. That’s what happens when you work with a company that listens to its loan officers, understands their needs and creates loan options that solve just about any situation.

PrimeLending isn’t just your run-of-the-mill mortgage company, we’re an industry innovator who constantly creates products that buyers crave. That’s why we’re known as America’s Renovation Lender — we saw a need in the market and delivered a suite of 15 fixer-upper solutions to help home buyers and homeowners achieve their goals.

Products that Deliver

Our Digital Process

Icon - Apply Online


Our digital mortgage process helps homebuyers apply in minutes, from anywhere.

Icon - Underwriting


We typically underwrite loans in under 48 hours and fund loans in under 30 days.

Icon - Process


Simple, streamlined, stress-free — it’s not just a process, it’s a success for all parties.

Icon - Closing


Our priority is getting you and your borrowers to the closing table on time1 and without issue.


When you’re a PrimeLending Power Producer, you deserve some R&R to take your mind off of work — while putting your toes in the sand, relaxing at the spa or taking in beautiful scenery at stunning beaches across the country. That’s what it’s like being a Power Producer at PrimeLending.

2021 — Hyatt Zilara; Cap Cana, Dominican Republic
2019/2020 — Ojai Valley Inn; Ojai, CA
2018 – La Quinta Resort & Club; La Quinta, CA
2017 – Monarch Beach Resort; Dana Point, CA
2016 – St. Regis Bal Harbour; Miami, FL

Power Up
Icon - Diamond Vector
Icon - Circle Vector
Icon - Square Dot Vector

dev note: there is stuff in here. open code view